2025 Star Women in Convenience winner: Iris Sermeno

Iris Sermeno   

Area Retail Licensee | Owner                

2771562 Ontario Inc. A/O Petro-Canada, a Suncor business       

How did you get into this business? 

My journey in this business began in 2006, shortly after the birth of my daughter. I was looking for a part-time job and found one close to home as a guest service attendant at Petro-Canada. Within a year, I was promoted to manager. I spent the next several years working hard and building my skills, and in 2020, I proudly took over my first store as a retailer. In 2024, I expanded by adding a second location.

What are you most proud of during the last 12-18 months?

Being awarded District Associate of the Year. It felt like a reflection of the progress we’ve made as a team and the positive results we’ve been able to deliver together.

What do you like most about your job?

The variety—it keeps every day interesting. One moment I’m at the front interacting with customers, the next I’m setting targets for a new campaign, handling a maintenance issue, or catching up on paperwork in the office. There’s always something new and exciting, and that’s what keeps me engaged.

What was the biggest challenge of your career? What did you learn?

About a year ago, I was asked to lead a workshop on leadership. Speaking in front of a large group was well outside my comfort zone, but I took it on. Through that experience, I learned that growth only happens when you’re willing to challenge yourself and step outside what feels familiar.

What's the best advice you ever received? 

First impressions matter. That’s why I make it a priority to keep my store clean, organized, and focused on great customer service. I want every customer to feel welcome and leave with a positive experience that makes them want to return.

What's your career highlight/biggest achievement?

Receiving my own store. After working as a Guest Service Attendant and manager for 14 years, I put in the time and effort to learn everything I could about Petro-Canada, always hoping that one day I’d get the opportunity. When I found out I’d been chosen, I was ecstatic—it felt like all those years of hard work had paid off. Even with everything I’ve accomplished since, becoming a retailer remains the biggest highlight of my career.

Anything else you would like to add?

I try to lead with empathy, strong values, and by working alongside my team—not above them. I genuinely love the work I do and the people I get to do it with. Being nominated for this award means a great deal to me—it’s a reminder that every early morning, late night, and tough decision along the way was worth it. I’m proud of how far we’ve come, and even more excited about what’s still ahead.