2026 Impact Awards Winner: BG Fuels | Waypoint Convenience

BG Fuels, which operates Waypoint Convenience, launched Waypoint Cares in 2022 with the goal of creating a lasting, positive impact in the communities where it operates. The  Canadian company partnered with MusiCounts, Canada’s music education charity, with the mission to make sure all kids in Canada have access to music education.

Seeing an opportunity to support youth, education and creativity across the country, Waypoint has contributed more than $69,000 to the MusiCounts Band Aid Program through a combination of corporate donations and in-store fundraising initiatives. 

In addition, several Waypoint stores are in small or rural communities where arts and music programs often face funding challenges. Music acts as a powerful educational tool, so by supporting MusiCounts, BG Fuels helps create inclusive communities where every child has the chance to thrive. 

Since 2024, the company has also made it a priority to visit Band Aid recipient classrooms to see the impact firsthand. Seeing the students engaging with music brings the mission to life and reinforces the importance of the partnership to employees and the community. 

Supported by coordinated digital content, including social media and video, the program featured a $1 customer donation option across the store network. The campaign raised more than $17,000 through customer contributions alone, giving both retailers and their customers a meaningful way to support important causes together. 

Shoppers say they appreciate the chance to give back during their everyday visits and Waypoint staff feel proud to support such a meaningful cause. Music and community giving will continue to play a major role in Waypoint’s future. 

In July, the c-gas retailer brought back its pay-by-donation food truck activation as part of its first Community Day in North Bay, Ont., with all proceeds supporting MusiCounts.