2026 Star Women in Convenience winner: Ashley Robinson
Ashley Robinson
District sales manager
JTI-Macdonald
How did you get into this business?
Sales is in my blood. I got my start at 13 working in my parents’ company alongside their sales reps. Years later, in a previous role, I met people at JTI and was struck by how much they genuinely loved what they did; it came through in every conversation. That curiosity pushed me to take a chance, apply and ultimately earn the opportunity to join JTI as a trade marketer.
Biggest career challenge?
Leading a district effectively while balancing the responsibilities of raising two very active daughters in soccer. Managing both has required strong prioritization, adaptability and discipline.
What’s the best career advice you’ve received?
Own the pause. In sales, we’re often quick to respond, but the best answers come from taking a pause to truly understand what’s being asked. It can feel uncomfortable at first, but once you embrace the pause, you become a better listener—and that’s where the real progress happens.
What excites you most about the future of this channel?
Because this is such a highly regulated space, things can shift quickly, which means you have to stay agile, think strategically and be ready to pivot at any moment. That constant evolution keeps the channel dynamic and challenging in the best way and it creates opportunities to keep learning, adapting and finding new ways to succeed.
Nomination highlights
Ashley Robinson manages a team of nine sales representatives across British Columbia, where she is recognized for her strong leadership, mentorship and unwavering support of her team. As an inspiring leader who consistently leads by example, she makes a lasting impact on both her team and the broader convenience industry. She goes above and beyond to help others succeed, driving career development while bringing positive energy and encouragement to everything she does. Her leadership style earned her national recognition through an award for management excellence at a national sales meeting. Since joining JTI in 2012 as a trade marketer, she has steadily progressed through the organization, demonstrating exceptional performance and leadership. In addition to her sales leadership responsibilities, Robinson has contributed to several company initiatives, including serving as a Siebel Power User, Drive Team Leader, member of the EES Agile Team and participant on the DEI Committee. She also actively mentors emerging talent, helping shape the next generation of leaders within the convenience industry through inclusive, supportive leadership.
Click here for a full list of the 2026 Star Women in Convenience winners
Be there when the industry comes together in-person to celebrate at the Star Women in Convenience Awards Event.