2026 Star Women in Convenience winner: Jennifer Law
Jennifer Law
Sales planning analyst
Molson Coors Beverage Company
How did you get into this business?
I started off supporting sales planning and analysis for The Beer Store. When the market expanded, it created an opportunity for me to transition into supporting the convenience channel. This was an excellent learning experience and allowed me to broaden my understanding of a rapidly evolving retail landscape.
What do you like most about your job?
Seeing the direct impact of my work while learning from the people around me. I find it especially fulfilling to turn data into actionable insights that influence decisions and drive results.
What are you most proud of during the last 12-18 months?
Being part of the Ontario alcohol market expansion and supporting the growth of the convenience channel. I enjoyed contributing to unlocking new opportunities for growth while helping to expand the reach of our brands and products to more customers.
Biggest career challenge?
One of the biggest challenges has been navigating the shift from an established retail structure to an evolving channel. It pushed me to quickly build expertise in new operating models and adapt to changing consumer behaviours and market dynamics.
What excites you most about the future of this channel?
The potential for continued growth in the category. I am excited to see how data-driven decision-making can further optimize shopper experience and product assortments in the convenience channel.
Nomination highlights:
Jennifer Law consistently elevates Molson Coors through her analytical expertise, collaborative leadership style and unwavering commitment to excellence. As a sales planning analyst, she transforms complex data into clear, actionable insights that drive smarter decisions, strengthen customer partnerships and deliver measurable business results across the convenience channel. Her professionalism, reliability and positive approach make her an invaluable partner to every team she supports. One of her most significant contributions has been her impact on Ontario’s alcohol expansion, where she played a critical role in forecasting, distribution planning and SKU optimization during a pivotal period for the industry. Through detailed analysis and strategic planning, she helped position the company’s portfolio for success as new retail opportunities emerged across the province. Law’s ability to identify assortment opportunities, improve distribution strategies and support category growth directly strengthen convenience channel performance. She also plays a key cross-functional role by aligning sales, supply chain and category management teams to ensure accurate planning and flawless execution across major initiatives. Her ability to translate data into meaningful business recommendations allows teams to make informed, confident decisions quickly and effectively. In addition, she has developed automated reporting tools and dashboards that are now widely used throughout the organization, significantly improving the speed, visibility and accuracy of decision-making.
Click here for a full list of the 2026 Star Women in Convenience winners
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