2026 Star Women in Convenience winner: May-May Solomon
May-May Solomon
Field marketing manager, Western Canada
Circle K | Alimentation Couche-Tard
How did you get into this business?
I’ve been in marketing for over a decade, working across different roles and industries. When the opportunity came up to join the Western Canada team as a field marketing manager, it felt like a natural next step.
What are you most proud of during the last 12-18 months?
Leading the Smokin’ Hot Deals concept, our value program, across Western Canada has been incredibly rewarding. I’m also proud of the strong community engagement we have built and the continued growth of Froster, a key traffic driver for our business. Working on the launch of the Winner’s Circle exclusive Scratch & Win ticket, a first for Circle K Canada, has been a surreal experience.
What do you like most about your job?
The people. We have built a strong, collaborative culture grounded in accountability, resilience and teamwork, and that makes a meaningful difference in how we show up every day.
What’s the best career advice you’ve received?
Show, don’t tell. It is easy to talk about what you can do, but far more powerful to demonstrate it. That mindset has shaped how I approach everything, by letting my capabilities, expertise and results speak for themselves.
What excites you most about the future?
The growth potential. What is even more exciting is how we continue to evolve to meet our customers’ needs—by being fast, friendly, customer-ready and delivering compelling value every day.
How do you define yourself as a leader?
Setting the standard through action, showing what is possible and creating a clear path for others to follow. I want the people I work with to feel motivated, supported and confident in their ability to push beyond their limits and achieve what they set their minds to.
Nomination highlights
May-May Solomon makes a major impact, leading high-profile campaigns and initiatives that have strengthened customer engagement and delivered measurable business growth across the region. From expanding the success of Froster through campaigns like Froster for a year, to growing smokin’ hot deals into a standout regional value platform, she consistently brings creativity, accountability and strong execution to every project. Her work has also supported key categories including fuel, meal deals and store-level signage programs, helping drive both traffic and sales performance. While working full time at Circle K, she also completed her MBA with a specialization in Marketing, demonstrating remarkable dedication and drive for continuous growth. Among her notable accomplishments was the successful launch of 20 Petro-Canada rebrand sites, where her event and marketing strategy contributed to an average 19.15% sales increase and 27.35% growth in merchandise customer traffic in the four weeks following launch. She also delivered strong results through the smokin’ hot deals platform and the FY26 Froster for a year campaign, which generated double-digit unit and sales growth. Her role includes developing integrated marketing campaigns, overseeing promotional execution, analyzing performance data and driving customer traffic through innovative programs. Known for her analytical mindset and willingness to challenge the status quo, she continually pushes for stronger results and smarter execution.
Click here for a full list of the 2026 Star Women in Convenience winners
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