2026 Star Women in Convenience winner: Shannon Brown
Shannon Brown
Foodservice & merchandising manager
North Sun Energy
How did you get into this business?
I worked part‑time as a cashier at an Esso station while I was a university student. I quickly fell in love with the business, applied for my own franchise after graduating and became the youngest person in Canada to operate an Esso station. I went on to own and operate two locations for nearly 10 years before moving into leadership roles.
What are you most proud of?
I led a successful limited‑time offer collaboration with PepsiCo to launch Walking Tacos across all our locations. I also oversaw the opening and renovation of eight Orangestore locations, implementing refreshed layouts and planograms that delivered strong sales growth.
What do you like most about your job?
Moving into foodservice and merchandising has been a refreshing change. I’ve enjoyed gaining a new perspective on the business while still being able to apply my operational experience to drive results.
Biggest challenge?
Transitioning from operations into a head office role was outside my comfort zone. It pushed me to grow professionally and showed me that adaptability is one of my greatest strengths.
Best advice you’ve ever received?
“Never be afraid to share your thoughts—you have a lot to give this industry.” This advice encouraged me to speak up, and I’ve seen how sharing ideas and insights can make a meaningful impact.
What excites you most about the future?
The opportunity to bring new and innovative products to market. Seeing how creativity and bold ideas continue to evolve the convenience channel keeps the work inspiring.
Nomination highlights
With more than 21 years in the convenience industry, Shannon Brown has built a career defined by innovation, operational excellence and an unwavering commitment to developing people professionally. As foodservice and merchandising manager, she has transformed foodservice into a major traffic and revenue driver by introducing innovative programs, merchandising strategies and execution standards that align with evolving consumer trends. Before moving into her current leadership role, she owned and operated two of the busiest Esso locations in the province, earning induction into Imperial Oil’s prestigious million-dollar club for exceptional store sales performance. She later expanded her influence as a peer coach, mentoring and training new retailers across Atlantic Canada and helping establish strong operational foundations for long-term success. Widely respected for her approachable and empowering leadership style, Brown continues to shape the future of convenience retail through mentorship, foodservice innovation and strategic execution. Beyond the industry, she also serves on the executive board of the Royal St. John’s Regatta, contributing to one of Newfoundland and Labrador’s most significant cultural events.
Click here for a full list of the 2026 Star Women in Convenience winners
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