As frictionless experiences become the new norm, 7-Eleven is embracing the trend - the company’s proprietary 7NOWdelivery app is now giving U.S. customers the option to order and pay for items ahead of time, thereby minimizing time spent in stores.
“As people struggle to adapt to new routines in response to the COVID-19 pandemic, 7‑Eleven is committed to helping customers get what they need — when, where and how they need it,” 7‑Eleven COO Chris Tanco said in a statement. “The new pickup option on our 7NOW delivery app is an example of how we’re meeting customer’s needs to be in and out of stores quickly with minimal touchpoints and increased physical distancing, while also making life a little easier.”
Users can place a pickup order on the app at a participating neighbourhood 7‑Eleven store, walk in, bypass the line, and retrieve the order during the “order ready” time specified on their app. Items include the full range of products, from groceries to hot and cold foods, alcohol (in select markets), household items, pantry needs and over-the-counter medicines, as well as Slurpee and Big Gulp drinks.
To use the service, customers:
- Download the 7NOW app via the Apple App Store or the Google Play Store.
- Enter their location in the top left corner, then select “Pickup” instead of delivery.
- Add items to the cart and pay in the app.
- Track the entire order process through picked, packed and ready for pickup.
- Head to the store, show the store associate the 4-digit code on their 7NOW app and receive their items.
In addition, 7-Eleven is doubling its delivery footprint. Delivery and pick up will soon be available to more than 60 million households in 1,300 cities across nearly 2,000 stores.
This is part of the retailer's ongoing response of the pandemic, which continues to rage in the United States. There, 7‑Eleven has enhanced its standards and procedures for hygiene, handwashing, sanitation, food handling and preparation in stores, including increased frequency of cleaning high-touch surfaces. The company is "encouraging our corporate store associates to wear masks and gloves when serving customers and asking our independent Franchise owners to do the same in their stores. Customers now have access to disposable gloves, tissues and sanitizer stations while shopping in stores."
7-Eleven has also enhanced its sanitation protocols here in Canada.