Thirsty Slurpee fans are getting ready to do good, as 7-Eleven hosts Slurpee Name Your Price Day.
On Wednesday, Sept. 14, customers can pay what they want for a large Slurpee at any 7-Eleven Canada location, and sip away feeling good that 100% of the donation goes to Food Banks Canada in support of local food banks.
Whether people choose to pay $2, $5, or $20, the simple act of purchasing a large Slurpee will go a long way towards helping Canadians living with food insecurity. For every $1 donated, Food Banks Canada is able to provide two meals to those in need.
"Being a good neighbour and supporting the communities we operate in is one of our core values, and it's a sentiment shared by our customers too," says Marc Goodman, vice-president & general manager of 7-Eleven Canada. "Our customers have been so supportive the past eight years of Slurpee Name Your Price Day, and this year, we hope they'll join us again in the quest to make this our biggest donation event yet."
As 7-Eleven points out, support for Food Banks Canada is now more important than ever as visits to food banks have increased by over 20% since 2019, with Canadians making more than 1.3 million visits in March 2021 alone.
"We are grateful for our partnership with 7-Eleven Canada and to everyone who takes the time to purchase a Slurpee on September 14th," said Kirstin Beardsley, CEO of Food Banks Canada. "These donations come at an important time, when food banks in every region of Canada are stretched to their limits, reporting increased demand, which is expected to remain high as more and more people count on food banks to help them cope with rising inflation."
The annual tradition is also an opportunity for Slurpee fans to treat themselves to limited-time, feature flavours, including Crush Cactus Catapult, Fanta Dragon Fruit, Blueberry Yuzu Lemonade and Frog Water, in addition to fan-favourites like Coca-Cola, Crush Orange and newly returned MTN Dew Blue Shock.
In addition, customers can earn 7Rewards points with their donations by scanning their 7-Eleven app at checkout. In turn, reward members get $1 off a Beef Empanada.
Based in Irving, Texas, 7-Eleven operates, franchises, and/or licenses more than 13,000 stores in the U.S. and Canada.