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11/04/2022

7-Eleven expands beverage alcohol service in Alberta

Four locations now offering dine-in, takeout and delivery.
Michelle Warren
Editor & Associate Publisher, Convenience Store News Canada
Michelle Warren profile picture
7-Eleven's defined dining area means it is treated like a restaurant by Alberta regulators

7-Eleven Canada is expanding its licensed restaurant format to three new locations in Edmonton.

Of-age customers can now pair their meal with beer and wine in the remodelled dining areas, or order beverage alcohol to-go through take-out and home delivery. All staff who handle alcohol at these sites are ProServe trained.

7-Eleven Canada now operates four licensed restaurants in Alberta and intends to expand the program to ten locations before the New Year.

An Edmonton pilot location at 14110 127 St., which is also home to a Petro-Canada gas station, was licensed a year ago and 7-Eleven said in a statement it "has been well received by local patrons."

READ: 7-Eleven Canada opens the taps on serving beverage alcohol

“We’re pleased to expand our licensed restaurant format to more communities in Alberta after receiving positive feedback from our original location in Edmonton,” said Marc Goodman, vice-president and general manager, 7-Eleven Canada. “For more than fifty years, 7-Eleven Canada has continued to innovate to better serve the communities we’re a part of. We’re proud to invest in these communities, create new jobs, and contribute to the economy.”

7-Eleven Canada’s news licensed restaurants are located at:

  • 6975 Ellerslie Road, Edmonton
  • 8210-160 Ave, Edmonton
  • 1704 Millwood’s Road South, Edmonton

In summer 2021, as part of an effort to reduce red tape, the Alberta Government announced that the Alberta Gaming, Liquor & Cannabis (AGLC) was moving ahead with plans to relax rules around alcohol consumption. In a release, the government said AGLC removed “unnecessary restrictions on liquor sales, promoted responsible and safe drinking in designated parks and helped many businesses survive the recent pandemic.”

This allowed restaurants, bars and other liquor licensees to sell alcohol with takeout and delivery orders. As part of the changes, convenience stores with a defined dining area are treated like restaurants. In addition, regulations stipulate c-store staff must have Pro-Serve Liquor Training and alcohol must be stored in locked coolers

7-Eleven Canada says it "has a strong age-restricted sales policy and controls in place alongside foodservice training."

The restaurant emphasizes 7-Eleven Canada’s ever-growing focus on fresh and prepared foods, with a menu that includes chicken wings, strips, sandwiches, potato wedges, pizza, hotdogs, hot and cold sandwiches, crispy taquitos and more.  The beverage alcohol selection includes, beer, with local craft products, as well as wines, seltzers and coolers.

Dine-in hours at all four locations are from 11:00 a.m. to 11:00 p.m.; fast take-out and home delivery hours are 9:00 a.m. to 1:00 a.m., seven days a week through 7Now, Uber Eats, DoorDash and SkipTheDishes.

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