7-Eleven Canada embraces flexitarians with new plant-based chicken menu item

7-Eleven Canada is expanding it product assortment to meet the ever-changing needs of Canadians with the introduction of first-to-market Lightlife Plant-based Chick'n Tenders in more than 600 stores across the country.

The move taps into consumers' growing appetite for protein replacement alternatives and the rise of flexitarians looking for meat alternatives. 

READ: Don't be chicken: Plant-based poultry is the menu trend to watch

A newcomer to 7-Eleven Canada's 'Healthy To Go' platform, the convenience store giant says the "Lightlife Plant-based Chick'n Tenders will give busy Canadians options to eat healthy on-the-go around the clock 24/7 without sacrificing quality and taste." The idea is to appeal to both long-time vegans or new plant-curious eaters, who are looking for foodservice options at their local neighbourhood 7-Eleven.

"We wouldn't have been able to introduce plant-based products without our partnership with Lightlife," says Norman Hower, VP and GM of 7-Eleven Canada. "Canadians' tastes are changing and we're here in the neighbourhood to provide what they want. We're proud to partner with the Lightlife team on this first-to-market product that tastes great and checks all the boxes of plant-based eating. Lightlife Plant-based Chick'n Tenders are available 24/7 in 7-Eleven stores across Canada and can also be delivered through 7NOW or on marketplace apps SkipTheDishes, Uber Eats, and DoorDash"

"We're thrilled to expand availability of our Lightlife Chick'n by partnering with 7-Eleven Canada, to carry our plant-based protein products on their menu," said Dan Curtin, president of Greenleaf Foods, SPC, owner of Lightlife. "We continue to see strong momentum with our products in the foodservice sector throughout North America as more consumers try plant-based foods. This latest partnership with 7-Eleven Canada invites plant-based fans and plant-based curious consumers to taste our latest delicious innovation."

Lightlife Plant-based Chick'n Tenders are now available in-store hot from the oven in minutes or via delivery with the  7NOW delivery app or SkipTheDishes, Uber Eats and DoorDash.

7NOW customers can earn points and, for a limited time, will also receive a chance to win $2,022 when they scan their 7Rewards barcode while purchasing the Lightlife Plant-based Chick'n Tenders.