7-Eleven redesigns mobile app

7-Eleven’s 7Rewards loyalty program via the 7-Eleven mobile app has undergone a redesign, incorporating upgrades made to enhance the overall customer experience both in-store and via 7Now Delivery.

"The heart of our digital connection with the customer is through the 7-Eleven app—it's a key driver that allows us to give our customers the convenience they want anytime, anywhere," says Yaqub Baiani, vice-president of product management at 7-Eleven. "We're focused on making our customers' shopping experiences easier, quicker, and more personalized—both in and out of our stores.”

Updated features now include a simplified login and registration, an improved in-app shopping and delivery experience, centralized deals and rewards, faster access to fuel loyalty and carwash, and exclusive deals and discounts more visible to loyalty 

"It was paramount that we focused our efforts towards simplifying the core technical components of the customer experience in the app—including purchasing, payment and rewards," says Ranga Mohan, VP of engineering at 7-Eleven. "By improving these elements we've allowed the customer to have even more of a frictionless checkout experience regardless of where they're shopping with us—in-store or at home via 7Now Delivery."

7-Eleven Canada confirmed with CSNC that the redesign also applies to Canada.