7-Eleven in the United States has selected nearly 50 innovative and up-and-coming brands to join the retailer's Brands with Heart showcase.
The program, now in its fifth year, is designed to give brands the opportunity to enter a new retail channel with the chance to see their products on the shelves across 7-Eleven, Speedway, and Stripes stores in the U.S.
Selected brands were invited to attend the Brands with Heart showcase, happening early November at the 7-Eleven Store Support Center in Irving, Texas, where they will present their products to employees and meet with merchandising leadership for coaching, mentoring and educational sessions on how to grow their business both at 7-Eleven and beyond. Following the showcase, select brands will be chosen to participate in an in-store test at participating locations across the U.S.
“We believe our role as a leading retailer goes beyond simply providing innovative products to our customers – it's about making a lasting difference in the communities we serve,” says Marissa Jarratt, 7-Eleven executive vice-president, chief marketing and sustainability officer. “This year, for the first time ever, every one of our Brands with Heart participants demonstrates a purpose-driven element, bringing us one step closer to achieving this goal. We're excited to welcome these outstanding brands to the 7-Eleven family.”
“At 7-Eleven, we're proud to be a platform for new and innovative brands to introduce their products to the world,” adds Adam Franks, director of private and emerging brands at 7-Eleven. "Not only do these products taste great…but they're doing great things, too. We can't wait for our customers to see them on shelves across the country.”