Jessie Cristobal

Communications & Public Affairs Coordinator, CBA

Author Profile

Jessie Cristobal is the Communications and Public Affairs Coordinator at the Canadian Beverage Association (CBA), the trade organization uniting Canada’s beverage companies and stakeholders. The CBA aims to protect, promote, and advocate for a business environment that creates opportunities to be successful and sustainable. Jessie is responsible for supporting the development and execution of communications strategies across Canada through issues tracking, media identification, information distribution and research.



Newfoundland and Labrador's not-so-sweet tax on sugar-sweetened beverages

The potential economic impacts of implementing such a policy measure are significant.