Lars Hecht, aka The Car Wash Doctor, is an experienced senior manager and international business executive with more than 25 years of global experience in companies like Shell Oil and Circle K. He is known throughout the car wash industry for his energetic, no-nonsense approach to delivering high-value results using substantial data and customer insights.
The Soapbox debunks the margin erosion myth: Car wash operators across North America use subscription models to build loyalty, protect profits and scale efficiently.
