Emma Balment

Director, Market Strategy and Understanding, Ipsos Canada

Author Profile

Emma Balment has dedicated her career to supplying major brands in the Food and Beverage industry with the consumer insights they need to develop competitive strategies. Leveraging a team of industry experts and powerful syndicated data sets such as the FIVE Consumption Tracker, and the Foodservice Monitor, Emma specializes in uncovering growth opportunities for manufacturers, retailers, and foodservice operators by providing a deep understanding of their consumer and competitive landscape.

ARTICLES BY THIS AUTHOR

9/7/2025
A toast to beverage alcohol at convenience
As we mark the one-year milestone in Ontario, here’s a look at what the channel can do to compete and further grow the category.

Emma Balment
7/14/2025
What women want
Creating an emotional connection will help close the gap between women and convenience stores.

Emma Balment
6/8/2025
Heroism not altruism
For consumers, making sustainable food and beverage choices has never been more convenient and that’s good news for the channel.

Emma Balment
1/19/2025
What's in store for food and beverage at convenience?
Ipsos Canada reveals three clashing trends shaping the channel in 2025.

Emma Balment

Emma Balment

Author Profile

ARTICLES BY THIS AUTHOR

A toast to beverage alcohol at convenience

What women want

Heroism not altruism

What's in store for food and beverage at convenience?