Michelle Warren
ARTICLES BY THIS AUTHOR
- 6/10/2025
ARTERRA WINES: Kristina Kearby
"We have noticed that larger format wines are popular with convenience store shoppers, especially in areas close to cottage country." - 6/10/2025
COLLECTIVE ARTS: Kevin Murray
"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day." - 6/10/2025
COCO VODKA: Nick Maxwell
"A lot of our partners have completely sold out on a Friday night before a long weekend, just because a nearby summer party bought them out. Keep more than you need and plan around the weather." - 6/10/2025
PROFILE WINE GROUP: Anthony Romantini
"Smaller formats, particularly 375 mL bottles, are seeing increased popularity as they offer an affordable way to enjoy quality wine without the commitment of a full bottle." - 6/10/2025
MOLSON COORS CANADA: Patrick D’Anjou
"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer." - 6/10/2025
VODKA FRIDAY: Reta Mitton
"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story." - 6/10/2025
REID'S DISTILLERY: Graham Reid
"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery." - 6/10/2025
ANDREW PELLER LTD: Katie Lucenti
"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions." - 6/10/2025
MARK ANTHONY BRANDS: Lindsay Uhrich
"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging." - 6/10/2025
BEVVY CANADA: Steve Zmudczynski
"Shoppers are often looking for small formats—single cans or six-packs—because it’s about occasion-based convenience."
