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A&W teams up with Labatt Breweries to pilot serving non-alcoholic beers in Ontario

Ontario A&W Restaurants now offering Budweiser Zero in burger combos for a limited time.
Tom Venetis head shot
AW Foodservice Bud Zero
Photo: CNW Group/A&W Food Services of Canada Inc.

A&W Canada is partnering with Labatt Breweries of Canada to pilot serving a non-alcoholic beer in its Ontario restaurants. 

The pilot will take place at participating A&W restaurants in Ontario, where A&W will add Labatt's Budweiser Zero to their menus for a limited time.

This pilot program by Labatt and A&W will run for a limited time at participating Ontario restaurants throughout the baseball season this year. 

"I'm excited to have A&W be part of the response to the growing interest in non-alcoholic beers," says Amanda Wang, director of marketing at A&W. "You could say we've been pioneers since 1919 with our A&W Root Beer. Introducing Budweiser Zero is an expansion of meeting our guests' needs with varied options for refreshing beverages that perfectly complement our best-tasting burgers."

READ:  Cheers to non-alcoholic beer

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"Beer and burgers are a summer favourite, so collaborating with one of Canada's beloved burger chains to bring the Budweiser brand—via our non-alcoholic product—to Ontarians in an accessible way is an exciting partnership," adds Andrew Oosterhuis, marketing vice-president, Labatt. "Budweiser Zero availability in A&W location throughout Ontario provides greater beverage choice for consumers in quick-service restaurants while further strengthening the non-alcoholic category as it continues to grow."

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