The Beer Store enters new Ontario marketplace with new partnerships
The Beer Store is evolving to meet the needs of its customers in the new beverage alcohol marketplace in the province, announcing several partnerships and investments that The Beer Store says will now bring new offerings to consumers and help serve the province of Ontario in new ways.
Some of the offerings include an expansion of its distribution fleet and operations to support new grocery and convenience store customers coming online.
As of today, The Beer Store has supported some 4,000 convenience customers coming online. It's estimated that upwards of 10,000 new points of sale will be added in the coming months. In light of that, The Beer Store accelerated the availability of large format packs in grocery over the summer and is positioned to continue supporting the transformation this fall.
READ: CSNC Exclusive Q&A: LCBO’s Leanne Rhee talks about Ontario’s new beverage alcohol market
Customers will now be able to shop for convenience items such as salty snacks, meat snacks and energy beverages at Beer Store locations, including products from Old Dutch, Frito Lay, Jack Links, Great Canadian Meat and Red Bull. Items vary by retail store location and are also available online with eCommerce orders.
The Beer Store will also launch a new campaign to showcase its commitment to the customers of Ontario, with the campaign focusing on choice, speedy service and a commitment to the environment through a bottle return program.
"Bring it on—we're ready." said Roy Benin, president of The Beer Store, "We see this as a new chapter for The Beer Store and we're excited to compete. All of our channels—from distribution to retail to deposit return will continue to deliver for Ontario."
The Beer Store also announced investments of over $100 million dollars in future-focused projects:
- Retail store renovations to select stores across the province enhancing the shopping experience for our customers
- A new, state-of-the-art distribution centre in Bolton, Ont.
- Online sales and delivery
- Third-party delivery partnerships with every platform, including Canada's Skip the Dishes
- Upgrades to the point-of-sale technology to be more reliable and convenient for shoppers
