The ongoing COVID-19 pandemic and its associated effects, such as stockpiling, home seclusion and channel shifts, have had a sizable impact on the trajectory of all non-alcoholic drinks categories in 2020.
2021 will see food and drink companies create solutions catering to mental and emotional wellbeing; be challenged to respond to new definitions of “trust,” “quality” and “essential”; and cater to a growing desire to be part of a community.