Buddha Brands announces brand refresh

Buddha Brands, a maker of plant-based beverages and snacks, announced a brand refresh and a streamlining of its portfolio recognition across categories.

The brand refresh aims to visually narrate the company's story and make it easier for consumers to identify and connect with their favourite products. The enhanced packaging design features a bold and vibrant visual identity, consistently applied across the master brand and its sublines. This ensures that consumers can spot their preferred Buddha Brands products.

“We believe in the power of taste and quality, and our brand refresh reflects our dedication to delivering products that are clean and also incredibly delicious,” says Nora Collins, marketing director at Buddha Brands. “Our revamped packaging celebrates flavours and presents a unified look that resonates with consumers across our diverse range of products.”

As part of the brand refresh, Buddha Brands is launching a national contest, promoted both online and at retail locations, that offers consumers the chance to win a trip for two to Costa Rica.