Blast-Off Fireworks acquires Toyland's fireworks business

Blast-Off Fireworks is growing after recently completing the purchase of Toyland Company’s fireworks business. 

Based in Selkirk, Man., Blast-Off is a fireworks wholesaler serving more than 4,500 national and independent retailers and retail stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland, Nunavut, Yukon, and the North West Territories.

Toyland, based in Surrey, B.C., will continue to focus on its main business as a wholesaler of more than 3,000 novelty items, which include toys, as well as Canadiana, costume jewellery, novelties, party supplies, recreational items and camping gear. Founded in 1978, Toyland recently moved to a new warehouse facility, which prompted the sale. 

According to a letter to clients from Toyland owner, Harold Yuen, "Our new facility is not outfitted for storing and distributing family fireworks.  As a result, we feel that Matt and the team at Blast-Off is better positioned to provide and unmatched level of service and product selection."

In turn, Blast-Off, which has been in the business for more than 23 years, purchased Toyland's client book and fireworks business.

"This is the third acquisition made by our organization in recent history, and it continues our focus on sustainable growth in new markets," says Blast-Off president Matt Bialek. "We’re expecting the acquisition to create between four and six new positions at our Distribution Campus in Selkirk."

The campus features multiple structures spread out over more than 18 acres.