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Marketing Tactics

  • Product of the Year Canada now accepting entries

    Product of the Year is the world’s largest consumer-voted award for product innovation.
  • Ontario CStore Day goes virtual

    CStore Days will once again take place throughout Ontario, but with a twist.
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  • The latest vaping news

    As a category, vaping is in flux, with new rules and regulations rolling out across the country in 2020.
  • With stadiums, theatres closed, Coke Q2 revenue plunges

    Beverage giant thinks the worst is behind it Coca-Cola's revenue plunged 28% in the second quarter, but the company thinks the worst could be behind it.
  • Manitoba government offers more subsidies for businesses hit by COVID-19

    The Manitoba government is extending and expanding a wage-subsidy program to spur job creation during the COVID-19 pandemic.
  • Celebrate good times, come on!

    Changing consumer behaviour is affording c-stores a unique opportunity to help customers mark special moments, from family moving nights to Halloween, but it starts with the right product mix.
  • Business model helps Couche-Tard navigate COVID-19

    LAVAL, Quebec — Alimentation Couche-Tard Inc., parent company of Circle K, reported a relatively strong fourth quarter for its 2020 fiscal year despite grappling with the challenges of the COVID-19 pandemic."Our agile, decentralized model, as well as the advancements we made in operational excellence this past year, helped us to face the unprecedented challenges of COVID-19 and I'm proud to say, I think we've emerged from this historic year a better and stronger company, both financially and culturally," president and CEO Brian Hannasch stated during the company's Q4 earnings call on June 30."We ended the fourth quarter with strong top-line trends, including 12 weeks of positive traffic, before we endured a significant decline in traffic and fuel volumes with the pandemic stay-at-home orders implemented across our global footprint," he added.Looking at the fourth-quarter numbers, same-store merchandise revenue decreased by 0.5 percent in the United States and 6.5 percent in Europe, while increasing 4.7 percent in Canada compared to the same quarter last year.From a fuels perspective, volumes declined sharply during the first weeks following the stay-at-home orders.
  • Burger King addresses climate change by changing cows' diets

    Burger King is staging an intervention with its cows.
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