Cause Marketing/ Community Programs

“Overall it’s been an extremely successful promotion. If it’s available again next year, I will, without a doubt, run it again,” says Shirley Estey, operator of Berry Mills Convenience...

The OH HENRY! Stick it to Hunger consumer promotion has been in Scott Atkinson’s Beaver Convenience in Courtenay, BC for a little over a month, and so far, the promotion is a big success...

The CCA is working with municipalities on the local level and engaging in community affairs in an effort to spread the word about environmental carwashing practices...

In her personal life, Shirley Estey, donates her time to the causes she believes in. In her professional life as the operator of Berry Mills Convenience in Moncton, NB, she does the same by supporting consumer promotions that are aligned with charitable causes.

At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...

The OH HENRY! brand is the number-one selling hunger bar in Canada, and a new advertising campaign set to launch in Q3, 2013 will support this association and help bring awareness to the promotion...

In the c-gas world, it pays to be different. So when Scott Fraser took over the family business at Milne Court Petro-Canada in New Minas, NS in 2001, he decided to shake things up.

Consumers love supporting brands that support causes, and c-store customers are no different.