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Cause Marketing/ Community Programs

  • Show your Olympic Pride and Joy

    Find out how the Pride & Joy consumer promotion from Mondelēz Canada is building excitement and support for Team Canada!
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  • AIR-serv/Petro-Canada Tire Inflator Program supporting Canadian Olympic and Paralympic teams

    AIR-serv is the global leader in supplying tire inflators and self-serve auto vacuum equipment and services to the retail petroleum industry. AIR-serv currently services more than 80,000 retail petroleum stores across North America. AIR-serv has coast-to-coast service coverage in Canada...
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  • One for Me, One for You: a promotional success

    “Overall it’s been an extremely successful promotion. If it’s available again next year, I will, without a doubt, run it again,” says Shirley Estey, operator of Berry Mills Convenience...
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  • How did Stick it to Hunger do in store?

    The OH HENRY! Stick it to Hunger consumer promotion has been in Scott Atkinson’s Beaver Convenience in Courtenay, BC for a little over a month, and so far, the promotion is a big success...
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  • CCA raises money for the London Food Bank

    The CCA is working with municipalities on the local level and engaging in community affairs in an effort to spread the word about environmental carwashing practices...
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  • One for Me, One for You: Consumers seek out cause-based promotions

    In her personal life, Shirley Estey, donates her time to the causes she believes in. In her professional life as the operator of Berry Mills Convenience in Moncton, NB, she does the same by supporting consumer promotions that are aligned with charitable causes.
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  • How did the Play Your Part promo do in store?

    At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...
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  • Stick it to Hunger with Hershey and the NHL!

    The OH HENRY! brand is the number-one selling hunger bar in Canada, and a new advertising campaign set to launch in Q3, 2013 will support this association and help bring awareness to the promotion...
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