Cause Marketing/ Community Programs

What do you get when you combine the enthusiasm of a young entrepreneur, the food savvy of an established local chef, and a unique concept never tried before in Canada?

In every issue of YCM/Octane we share stories from convenience, gas and wash retailers who are using social media to build a community of loyal customers. Pictured above is Scott Knack, owner of Alcona Esso in Innisfil, Ont. Over the last couple of years, Scott and his team have built up a Facebook following of more than 1,400 people. Check out their social media story "Making Friends" in the January issue of YCM/Octane. It's full of innovative ideas and tips to help you learn from their success.

Do you want to sell beer and wine in your c-store?

Industry leaders launch a province-wide ad campaign to help raise awareness about the dangers and the consequences of fuel theft.

Mac’s West uses merchandising strategy to stand out