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Planograms: make your shelves shoppable
Think of any positive shopping experience you’ve had. Its success was likely a result of how easily you found what you were looking for and how long it took to make the purchase. This may seem like retailing 101, but being efficient is an increasingly difficult task in the convenience-gas channel, where customers are extremely time-pressed, and new SKUs constantly flood the market. But one key merchandising tool offers retailers a surefire way to simplify the in-store environment: planograms.
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POS materials draw customers into BC c-store
Where constantly changing is the name of the game, Ray White is a perfect example of a retailer who doesn’t hesitate to make changes to his Agassiz, BC video and convenience store. Until a year and a half ago, MovieSource Convenience & Video was focused primarily on video. But when video stores lost steam and White noticed consumer demand shifting, he converted completely to a convenience store and turned his attention to improving his in-store environment with point-of-sale materials.
