What is the most important SKU in your store? (Hint: It's not what you think)Every SKU in your c-store needs to earn its keep. Here is how mastering the 4Ps of merchandising (placement, product, price and promotion) will transform your bottom line. Summerween trend pushes Halloween candy sales earlierMars “Tricks, Treats and Trends” report finds over half of shoppers now think of Halloween as a multi-month affair.