Seasonal

"We have noticed that larger format wines are popular with convenience store shoppers, especially in areas close to cottage country."

"Many consumers are now seeking nostalgia, bold flavour, and authenticity: This season, full-flavoured, personality-driven beverages are back in a big way."

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."

"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."

The popular bubly sparkling water is launching limited-time promotion to celebrate summer.