Ask the Expert: Why "FIFA Fever" is the marketing opportunity you can’t afford to missVistar Media’s Scott Mitchell explains how gas stations, convenience stores and car washes can capitalize on millions of fan journeys without becoming an official tournament sponsor. Screenverse, DFS team up to expand digital ads at gas pumpsThe companies aim to help brands reach more customers in high-traffic, high-frequency retail environments and give fuel retailers new revenue through digital advertising. Convenience and fuel operations no longer just gas-and-go stops Intouch Insight finds c-stores and their fuel operations are reshaping themselves to be full-service destinations.
