BVD Group names Joanne George as director of business development
Canadian commercial fuel operator BVD Group has appointed Joanne George as its new director of business development, marking a strategic addition to its commercial leadership team as the company continues to aggressive expand its footprint across North America.
George announced the appointment publicly on LinkedIn, highlighting the company’s ongoing network growth and commercial momentum across the fleet and transport sector. Prior to her current role, George was the supply negotiations director for Parkland.
"BVD is in an exciting period of growth, with a rapidly expanding cardlock network across Canada, extensive reach into the U.S. through Love’s Travel Stops and an incredibly knowledgeable and experienced team of supply professionals," George stated in her post, emphasizing her focus on building strategic fleet partnerships and broadening BVD’s market reach.
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The hiring comes at a key juncture for BVD Group. Headquartered in Brampton, Ontario, the firm has been actively building out its nationwide cardlock infrastructure to serve heavy-duty commercial fleets, long-haul trucking and regional logistics operators.
Beyond its expanding Canadian network, BVD’s strategic partnership with U.S.-based Love’s Travel Stops provides its commercial cardholders with cross-border fuelling access across North America. The company's portfolio encompasses commercial fuel supply, cardlock operations, equipment financing and fleet management services.
In her new role, George will oversee business development strategies, client acquisition and commercial relationship management, with a focus on expanding BVD's customer base among commercial fleets seeking tailored fuelling solutions and cross-border access.
