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Circle K leads the charge for EV in tongue-and-cheek new ad


Alimentation Couche-Tard Inc. and its global brand, Circle K put a fun spin on its support of elective vehicles by announcing: "Yes, Will Ferrell - Circle K loves Norway and we're ready!"

Leading up to Superbowl Sunday on February 7, 2021, General Motors launched an electrical vehicle (EV) campaign where comedian Will Ferrell attacks Norway for being ahead when it comes to EVs. Circle K responded with its own campaign "We're ready" with Norsemen-actress Silje Torp Færavaag and its own employees play leading roles.

The ad highlights that Circle K is ready for the future today with EV charging solutions. In fact, the company is number one for EV charging offers in Norway, which is also home to its premier global electric vehicle laboratory.

This year, Circle K plans to bring that know-how to North America.

"We are very pleased to have started our journey in Norway, where Circle K is the number one destination for EV customers. We are meeting those customers at our stores and in their homes and offices, creating a total solution for their charging needs," Brian Hannasch, president and CEO, said in a statement. "With our great team, growing expertise, and progressive locations in Norway, we have learned so much in the last few years,  and we are excited to bring that knowledge and solutions to our global network, including North America, over the coming months and years."

Currently, Circle K operates a high-speed charging network with more than 500 chargers on its forecourts in Norway. The chargers are a combination of company-owned and partner charging offers with Tesla and Ionity. Some of its busiest highway stations are equipped with 20 to 40 high-speed chargers.


In downtown Oslo, Circle K says it was the first to begin replacing fuel pumps with high-speed chargers.


Circle K has also expanded its offer with more than 4,200 home and workplace charge points.

"At our EV lab in Norway, our dedicated teams have gained years of experience in the most mature market for electric vehicles. We always want to offer our customers the best possible experience, and Norway provides us the perfect testing conditions for first generation EV technology including chargers, vehicles, and payment methods," said Hans-Olav Høidahl, EVP operations Europe.  "I'm proud that Norwegians see Circle K as the leading destination for EV charging, and I look forward to expanding our network of high-speed chargers and home charging solutions outside Norway over the coming months and years."

In the coming months, the company will start to roll-out electric vehicle charging solutions at North America locations, beginning in its Quebec and California markets, with a combination of Circle K branded chargers and partner charging solutions.



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