Claire Bara promoted to president of A. Lassonde

Claire Bara has been appointed president of Lassonde's Canadian subsidiary A. Lassonde Inc.

In a press release, company said Bara’s “experience, vision and management skills will be leveraged to meet the challenges of these highly competitive segments.”

Bara joined the A. Lassonde  management team as EVP and general manager, marketing, trade and product development in June 2019, overseeing the development of commercialization strategy for A. Lassonde brands, including Oasis, Rougemont, Allen’s, Fairlee and Fruit Drop.

A graduate of the European Business Program, Bara also holds degrees from HEC Bordeaux and the University of Humberside in the UK. She has more than 25 years of experience in business administration and marketing, including strategic positions at major Canadian corporations and retailers, such as Sobeys, Lowe’s Canada and Molson Coors.