CNW Group/The Coca‑Cola Company
The Coca-Cola Company is announcing that all its 500mL sparkling beverage bottles in Canada will be made with 100% recycled plastic, excluding caps and labels, by early 2024.
This marks the first time 500mL sparkling beverages will be sold in bottles made from 100% recycled plastic in Canada.
"With this transition, no virgin PET plastic will be used for our sparkling 500mL bottles under normal circumstances going forward in Canada," says Kurt Ritter, vice-president and general manager, sustainability, Coca-Cola North America. "We hope that transitioning our 500mL sparkling portfolio to 100% recycled plastic will increase the amount of high-quality, food-grade, recycled plastic available in Canada and, ultimately, enable us to offer more of our brands in this sustainable format."
The shift supports The Coca-Cola Company's World Without Waste goals to use at least 50% recycled content in its packaging by 2030, and to reduce the use of virgin plastic. It's projected to save 7.6 million pounds of new plastic in 2024 alone, as well as reduce nearly 7,000 metric tons of CO2 emissions annually which is the equivalent of taking nearly 1,500 cars off the road for one year.
To build awareness and encourage consumers to continue recycling bottles, all the recycled plastic bottles will feature "Recycle Me Again" messaging.
"We're proud to partner with The Coca-Cola Company on our transition to 100% recycled plastic bottles across Canada," adds Todd Parsons, CEO of Coca-Cola Canada Bottling Limited. "We're on a journey to be the leading beverage partner in Canada, and one of the ways we're doing that is by earning our social license to operate by driving a circular economy for our packaging. Every one of these 100% recycled plastic bottles represents meaningful progress on that journey."
The new bottles will be produced locally at the Brampton, ON, Calgary, AB Lachine, QC and Richmond, B.C., manufacturing facilities, by Coke Canada Bottling.