Conscious consumerism in convenience
Aid individuals in food waste reduction and recycling efforts.
Reduce the availability and use of single-serve plastics, as well as bags at check out.
Highlight carbon-neutral commitments for your business and that of your vendors across key categories.
As this large and influential group continues to take hold of spending power from more mature cohorts, it will be critical to consider how to realign strategies to address consumers’ evolving needs so that you can both remain relevant to younger shoppers and play your part in the future of societal health.
While in the early days of the pandemic, March to Sept 2020, conscious consumption priorities motivating daily food and beverage choices dipped somewhat, the ensuing period has seen concern rates rebound considerably.
Increased information access and rising outcome awareness has fuelled consciousness of the entire life cycle of our foods and prompted us to re-evaluate the personal and systemic impacts of our everyday choices. For c-store operators, these considerations should help shape category assortment, as well as overall operations.