For the love of ice cream
Canadians continue their love affair with frosty fare.
More than half (54%) of all frozen confectionery (ice cream and frozen novelties) is consumed between May and September, relegating this ‘sweet treat’ season.
The love of ice cream is certainly not for kids alone. Though consumers under 13 years old remain strongly developed for frozen confectionery consumption, warm weather eat rates rose by 25% among the all-important Gen Z target (18-24 years old).
Further engaging Gen Z and millennial targets is an important future growth opportunity for the category.
[Read more: "Sweets & Snacks Expo spends final year in Chicago"]
More snacks please
Canadian outdoor snacking occasions are not exclusive to ice cream alone. In fact, Canadians are traditionally voracious warm weather noshers, with spring summer snacking in 2021 19% higher than during the cold weather months.
Top snacks consumed in warm weather months are led by fresh fruit, cheese, chocolate, potato chips, cookies and frozen novelties.
[Read more: "People still love snacking: U.S. study"]
Cheers to sunshine
Finally, beverages play a considerable role in meeting thirst, refreshment, hydration, enjoyment and social needs during the warm weather months for Canadians of all ages.
Beyond tap water, the top spring summer beverages include bottled water, coffee, carbonated soft drinks, fruit juice, tea and beer.
However, if we compare drinking rates in 2021 versus 2019 habits, we are drinking more sparkling waters, carbonated soft drinks, cold coffee beverages, alcohol RTD/cider/pre-mixes, smoothies and milkshakes.
And so, as we look ahead to spring/summer 2022, you won’t have to look far to realize that as many of us celebrate the sunshine with unique food and drink experiences, understanding the occasions and triggers that drive our choices is a significant opportunity for convenience retailers, manufacturers and foodservice operators alike to connect with Canadian consumers.