Kathy Perrotta

VP Ipsos Canada

Author Profile

Kathy Perrotta leads Ipsos Canada's FIVE Food and Beverage tracking service, which examines the behaviours, attitudes and motivations of 20,000 Canadian consumers. Kathy started her research career over 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why. Over time, it became clear to Kathy that the people in the case law were decidedly more interesting that the law itself. In 2001, curiosity finally spawned a paradigm shift into a new career focused in consumer research. Since that time has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian consumers to her clients.

ARTICLES BY THIS AUTHOR

7/24/2023
Attracting women
Females shopping at c-gas stores dropped during the pandemic, but here’s how you can get them back.

Kathy Perrotta
5/31/2023
Selling summer
From barbeques to beverages, stock up to satisfy Canadian consumers’ warm weather cravings.

Kathy Perrotta
2/26/2023
Ipsos 2023 foodservice outlook
Despite economic pressures and consumers tightening purse strings, there’s an opportunity to grow this key category.

Kathy Perrotta
9/18/2022
Ready for lunch?
As consumers adjust daily routines, demand for easy, grab and go options at c-stores is on the rise.

Kathy Perrotta
7/5/2022
What’s in a label?
Evaluating the impact of new front of package labels on Canadians’ c-store buying decisions.

Kathy Perrotta
5/12/2022
Selling summer
From barbeques to beverages and snacks, stock up to satisfy Canadian consumers’ warm weather cravings.

Kathy Perrotta
4/22/2022
Competing for dollars
As consumers' dining habit shift (again) what does it mean for convenience stores?

Kathy Perrotta
2/6/2022
2022 snacking habits present growth opportunities for convenience
Research shows consumers’ pandemic-related snacking habits continue to evolve, which means is good news for c-stores and manufacturers.

Kathy Perrotta
1/9/2022
Conscious consumerism in convenience
Understanding the evolving the ethical priorities of your customers will help grow your business.

Kathy Perrotta
11/21/2021
Triggering innovation at the c-store level
6 insights to meet evolving consumer needs and spark growth.

Kathy Perrotta