Kathy Perrotta

VP Ipsos Canada

Author Profile

Kathy Perrotta leads Ipsos Canada's FIVE Food and Beverage tracking service, which examines the behaviours, attitudes and motivations of 20,000 Canadian consumers. Kathy started her research career over 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why.  Over time, it became clear to Kathy that the people in the case law were decidedly more interesting that the law itself. In 2001, curiosity finally spawned a paradigm shift into a new career focused in consumer research.  Since that time has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian consumers to her clients.



Ipsos 2023 foodservice outlook

Despite economic pressures and consumers tightening purse strings, there’s an opportunity to grow this key category.

Ready for lunch?

As consumers adjust daily routines, demand for easy, grab and go options at c-stores is on the rise.

What’s in a label?

Evaluating the impact of new front of package labels on Canadians’ c-store buying decisions.

Selling summer 

From barbeques to beverages and snacks, stock up to satisfy Canadian consumers’ warm weather cravings.

Competing for dollars

As consumers' dining habit shift (again) what does it mean for convenience stores?

2022 snacking habits present growth opportunities for convenience

Research shows consumers’ pandemic-related snacking habits continue to evolve, which means is good news for c-stores and manufacturers.

Conscious consumerism in convenience

Understanding the evolving the ethical priorities of your customers will help grow your business.

Triggering innovation at the c-store level

6 insights to meet evolving consumer needs and spark growth.

Looking forward to fall 2021

How Canadians’ pandemic experience is transforming eating patterns

Are you ready for the new kids on the block?

Ipsos data reveals Gen Z consumers’ pandemic priorities and what they mean for your business.