Kathy Perrotta

VP Ipsos Canada

Author Profile

Kathy Perrotta leads Ipsos Canada's FIVE Food and Beverage tracking service, which examines the behaviours, attitudes and motivations of 20,000 Canadian consumers. Kathy started her research career over 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why.  Over time, it became clear to Kathy that the people in the case law were decidedly more interesting that the law itself. In 2001, curiosity finally spawned a paradigm shift into a new career focused in consumer research.  Since that time has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian consumers to her clients.



Pandemic-era snacking

A shift in consumption reflects evolving consumer behaviours, priorities.

On demand

Delivering the goods in the midst of a changing consumer landscape.

Beyond meals

The rise of plant-based eating in Canada is an opportunity to grow the snack and beverage category.

Canadians’ quarantine cuisine unveils new habits and opportunities

With many having more time, this renewed focus on social engagement together has prompted a host of new behaviours.

Holiday socializing 2.0: Eat, drink and be wary

With some adjustments, foods and beverages will remain at the centre of celebrations.