Kathy Perrotta

VP Ipsos Canada

Author Profile

Kathy Perrotta leads Ipsos Canada's FIVE Food and Beverage tracking service, which examines the behaviours, attitudes and motivations of 20,000 Canadian consumers. Kathy started her research career over 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why. Over time, it became clear to Kathy that the people in the case law were decidedly more interesting that the law itself. In 2001, curiosity finally spawned a paradigm shift into a new career focused in consumer research. Since that time has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian consumers to her clients.

ARTICLES BY THIS AUTHOR

5/30/2021
Are you ready for the new kids on the block?
Ipsos data reveals Gen Z consumers’ pandemic priorities and what they mean for your business.

Kathy Perrotta
4/28/2021
Beyond meals
The rise of plant-based eating in Canada is an opportunity to grow the snack and beverage category.

Kathy Perrotta
2/8/2021
Pandemic-era snacking
A shift in consumption reflects evolving consumer behaviours, priorities.

Kathy Perrotta
11/22/2020
On demand
Delivering the goods in the midst of a changing consumer landscape.

Kathy Perrotta
10/18/2020
Holiday socializing 2.0: Eat, drink and be wary
With some adjustments, foods and beverages will remain at the centre of celebrations.

Kathy Perrotta
7/13/2020
Canadians’ quarantine cuisine unveils new habits and opportunities
With many having more time, this renewed focus on social engagement together has prompted a host of new behaviours.

Kathy Perrotta

Kathy Perrotta

Author Profile

ARTICLES BY THIS AUTHOR

Are you ready for the new kids on the block?

Beyond meals

Pandemic-era snacking

On demand

Holiday socializing 2.0: Eat, drink and be wary

Canadians’ quarantine cuisine unveils new habits and opportunities