The Convenience U CARWACS Show 2024 Speaker Spotlight: Beth Brickel

Returning this March, get ready to take part in an engaging and valuable C-store IQ Conference at The Convenience U CARWACS Show. The Conference will run both mornings, with the trade show opening each day at noon.

We are excited to welcome back Beth Brickel as a Day 1 speaker (March 5) for the 2024 show. Brickel is the vice-president, research at EnsembleIQ with 20 years of experience in market and customer research. She brings industry experience from retail, CPG, restaurants, healthcare, education, media, and nonprofits/foundations. As a RIVA-trained moderator, Brickel has conducted research across both B2B and B2C studies.

Join Brickel at this year’s C-Store IQ Conference to be the first access all-new exclusive data and insights from the 2024 C-store IQ National Shopper Study. It is Canada’s only convenience and gas-specific research that delves into the evolving wants, needs, and values of your current and future customers, from Gen Z through Millennials, Gen X, and Boomer.

Delve into the data with Brickel, as she discusses the latest survey results of more than 2,000 c-gas shoppers from across Canada and how their daily habits are influencing the c-store shopping experience. Brickel will compare annual C-store IQ data and examine how your customers are evolving. 

Get answers to important questions such as, What do today’s shoppers expect from retailers? What products are they purchasing? How do they feel about sustainability? What role does c-store foodservice play in their consumption habits? Are your customers thirsty for beverage alcohol? How are c-stores living up to the expectations of the the next generation of c-store shoppers and what needs to change, now.  

Whether you’re an independent operator, dealer, vendor, or corporate leader, this session is for you!