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Couche-Tard's Fire & Flower to open to stores in Edmonton


Fire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc.has received two additional cannabis retail store licences from the Alberta Gaming, Liquor and Cannabis Commission for locations in Edmonton.

Building upon the rapid development and expansion of Edmonton's downtown, the Rice Howard Way location at 10141 – 100A Street, Edmonton, Alberta will be the only cannabis retail store located in the city's downtown core. This store is located in a high traffic location near major office towers, hotels and the newly built Edmonton arena district.

The Westmount store will be located at 12225 – 107 Avenue, near the high traffic 124th street area in Edmontonand will serve the vibrant residental and commercial area west of downtown Edmonton. With the opening of these locations, Fire & Flower will have nine stores in the Edmonton metropolitan region.

The company anticipates the stores will open the week of September 9.

"As an Edmonton-based company, we are thrilled to be opening the very first cannabis retail store in the city's vibrant and growing downtown core," Trevor Fencott, Fire & Flower's CEO, said in a release. "These are both major locations in the key metropolitan market of Edmonton, where our company is headquartered. Customers can shop confidently knowing they are supporting their local community while being part of an Edmonton success story in this new emerging market."

Fire & Flower now owns or has interest in 30 cannabis retail store licenses across the provinces of Alberta, Saskatchewan, Manitoba, Ontario and the Yukon territory.

It continues to focus on opening new retail stores across Alberta, where the AGLC continues to issue retail licences at a rapid rate, and in other Canadian provinces where private retail is permitted.


Fire and Flower said in a statement that: "Through its strategic investment with Alimentation Couche-Tard, the company has set its sights on the global expansion as new cannabis markets emerge."

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