Dover Fueling Solutions launches 4Court Media
Dover Fueling Solutions (DFS), announced the launch of 4Court Media, a retail media network designed to connect brands with consumers at one of the most high-engagement moments in a shopper journey: fueling at the dispenser.
4Court Media gives endemic and non-endemic advertisers access to a broad range of fueling retailers, including thousands of independent operators that are traditionally harder to reach through national media buys. 4Court Media’s retail media network primarily operates on Wayne Ovation fuel dispenser screens, including its 27-inch and 12-inch high definition displays, to deliver vivid, multimedia content that captures the attention of consumers during their fueling experience.
For retailers, 4Court Media provides a turnkey, fully managed media service that delivers an engaging forecourt experience while generating incremental revenue through ad sales. Retailers can also integrate their own promotional content alongside national ads, creating a flexible platform to highlight store offerings, loyalty programs, and seasonal campaigns, which helps drive consumers inside and increase in-store sales. Fueling remains one of the most frequent customer touchpoints in convenience retail, presenting a strong opportunity to drive foot traffic, increase basket size and support retailers’ broader in-store strategies.
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“4Court Media is driving real momentum within the forecourt media landscape,” said Dan Seymour, commercial partnership lead for 4Court Media. “Advertisers finally have a scalable, high-quality alternative for engaging consumers at the dispenser. With DFS’ nationwide reach and rapid site growth, 4Court Media delivers the choice and flexibility brands have been waiting for.”
DFS’ newly released Retail Rewired: 2026 Fuel & Convenience Trends Report highlights retailers growing focus on strengthening the fuel-to-store journey, with top conversion tactics including discounts and promotions, enhanced food and beverage options, and personalized loyalty programs. The report also suggests that retailers plan to significantly increase their investment in promotion and advertising technology (36%) and digital signage (34%) over the next two years. 4Court Media is positioned to support these priorities by delivering timely, relevant messages at the exact moment retailers have the best opportunity to influence shopper behavior.
“DFS has been shaping forecourt technology for over a century, and 4Court Media represents the next evolution of advertising leadership,” said Kendra Keller, Vice President and General Manager, North America, for DFS. “By combining our solutions with a fast-growing retail media network, we’re giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales at a pivotal of purchase decision-making.”
