CHICAGO – EnsembleIQ, parent company of Convenience Store News Canada, welcomes Jesse Yeung to the newly created role of vice-president of marketing.
Yeung will be responsible for EnsembleIQ’s marketing strategy, including brand marketing, marketing communications and marketing operations that fuel audience engagement, revenue and business growth.
“We are fortunate to have Jesse to lead our marketing efforts. He brings a wealth of experience in the business-to-business foodservice, grocery and meetings/events industries to this important position. Jesse’s role is vital to increasing awareness of EnsembleIQ and our properties in retail, healthcare and hospitality,” said Joe Territo, executive VP, content and communications, EnsembleIQ.
Yeung has had a long career at Informa Connect. Most recently, he was the marketing director where he was responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, foodservice, catering, grocery, meetings and special events industries. A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing and event marketing expertise supporting business-to-business content and event brands. Earlier in his career, Yeung was with Penton.
EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections. The company uses market expertise throughout the entire path to purchase in retail, retail technology, consumer goods, healthcare, and hospitality, to help professionals make informed business decisions and gain a competitive advantage. The goal is to offer creative solutions that connect suppliers and service providers with business-building communities.