EnsembleIQ appoints former Wall Street Journal executive to head new enterprise membership and subscriptions initiatives
As SVP, membership and subscriptions, Craig Lowe will be responsible for the overall strategy and delivery.
Craig Lowe, SVP, membership and subscriptions, EnsembleIQ
CHICAGO– EnsembleIQ, a North American business intelligence company and owner of Convenience Store News Canada, is investing in new enterprise membership and subscriptions initiatives by leveraging its unique market expertise across grocery, drug, convenience, retail technology and consumer goods channels.
The company has tapped Craig Loweas senior vice-president, membership and subscriptions. In this newly created role, Lowe will be responsible for the overall strategy and delivery of these offerings.
“Today we have two high-value membership products – Path to Purchase Institute and Restaurant Technology Network. By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels. Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses,” said Jennifer Litterick, CEO, EnsembleIQ.
Lowe brings vast international membership and subscription expertise from across both the business to business information services marketplace and consumer media. He created paid subscriptions and membership programs, transformed a conferences business, and led controlled circulation and news trade sales and marketing initiatives. He was most recently VP, global audience marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business, and developing membership growth strategies for all WSJ Professional membership propositions. Earlier in his career, Lowe was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc and Centaur Media Plc.
EnsembleIQ, which has offices in Toronto and Chicago, is a North American business intelligence company delivering insightful information and actionable connections. Using its market expertise throughout the entire path to purchase in retail, retail technology, consumer goods, healthcare, and hospitality, it helps professionals make informed business decisions and gain a competitive advantage. It offers creative solutions that connect suppliers and service providers with our business-building communities. Through its diverse capabilities, EnsembleIQ provides its markets with digital, social, event, research, marketing services and strategic print offerings.
In addition to Convenience Store News Canada and OCTANE, EnsembleIQ is parent company to Canadian Grocer,The Medical Post, Profession Sante and Pharmacy Practice Business, as well several U.S. publications, including Convenience Store News, Store Brands, Retail Leader, Consumer Goods Technology, Retail Info Systems, Hospitality Technology, Consumer Goods Technology, Drug Store News and Chain Store Age.