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Field Agent acquires Shelfgram

Acquisition looks to enhance CPG shelf visibility with AI-driven insights.
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Field Agent, a retail data and technology company specializing in consumer packaged goods (CPG), announced it has acquired Shelfgram, a provider of a solution platform that optimizes shopper-submitted photos with artificial intelligence. 

The acquisition will bring together both company’s technologies to provide complete shelf transparency for brands—reducing time required for store visits, offering image-driven data, and building actionable insights, and providing companies a means to analyze pricing trends, improve promotional execution, and research the competitive landscape more efficiently.

READ:  Canadian retailers enhancing customer experience through generative AI

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Rick West, Field Agent CEO and co-founder, states that the acquisition will enable brands to monitor category activities in store and online. "Leveraging millions of Field Agent's crowdsourced photos and continuously feeding them through Shelfgram's AI-enabled platform allows for a brand-new understanding of category insights. With the acquisition, we're building a bridge over the current product visibility limitations the CPG industry faces."

Bram Warshafsky, CEO and founder of Shelfgram, adds, "By joining forces with Field Agent, we are set to redefine how brands engage with and understand their shelf presence, leveraging our combined technological strengths to reveal unprecedented insights."

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