Fuze Iced Tea and Skip campaign showcases the ice tea’s versatility
Building on the momentum of Fuze Iced Tea’s launch campaign, ‘The Great Flavour Run’, FUZE Iced Tea and Skip the Dishes are launching a new way to show the versatility of pairing iced tea with favourite meals delivered by Skip, with the campaign created by WPP Open X and led by VML.
The campaign taps into the shared curiosity to know what friends and neighbours have ordered showcasing what was delivered to them through confirm deliveries images.
These everyday delivery photos, often captured casually on doorsteps, are to be used in Fuze Iced Tea’s latest ads. With customer permission, the couriers’ photos became the centerpiece of eye-catching digital and social ads, featuring meals from local restaurants paired with Fuze Iced Tea.
“At Fuze Iced Tea we love sharing great flavour, and featuring Canada’s vibrant local restaurant scene alongside Fuze felt like the perfect way to bring that to life,” said Matthew Ross, director of marketing for Coca-Cola Canada.
The partnership with Skip also extends into consumer engagement as Canadians are invited to share their own flavour pairings.
“We set out to tell everyone that Fuze is Canada’s best-selling iced tea, and we realized the proof was already on people’s doorsteps,” said Graham Lang, chief creative officer at VML Canada.
