Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. How can convenience retail sell this pivot?
With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth.
Don't miss out! Here are the major news and feature stories that grabbed readers' attention and shaped convenience, gas and car wash throughout the year.