Circle K Canada and Couche-Tard launch Road to Rewards

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

Naomi Szeben

9/15/2026

Image: Circle K Canada | GCI Canada

Circle K Canada has launched a new loyalty initiative that helps create returning customers and retain frequent visitors.

Whether the customer only gets a morning coffee and a snack, or is coming in for occasionally, the convenience giant makes those stops a lot more rewarding.

Circle K Canada and Couche-Tard have launched "Road to Rewards"—a visit based campaign giving Canadians a chance to turn qualifying in-store purchases into rewards.

From September 15 through to November 9, customers with the Circle K or Couche-Tard apps will build a visit streak, earning a visit with every qualifying purchase. When they reach certain milestones, they can unlock rewards and win entries into a cash grand prize draw.

READ: Circle K's new campaign leverages gamified loyalty and summer drink customization

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The campaign offers a range of options across food, beverages, Circle K-branded products, and more. This includes various BOGO offers and free products from participating brands such as Coca-Cola, Nestlé, Mondelēz, and Hershey.

Unlike most reward programs that offers a surprise that a client might not want, customers can select their reward from a list of options to ensure they will win something they actually like.

Every visit earns customers an entry into a $10,000 cash grand prize draw, with 5 winners drawn on October 13, 2026, and 5 more on November 10, 2026.