Humble Potato Chips
Rebrand reflects company ethos.
The team behind Humble Potato Chips is rolling out a fresh new look, with redesigned packaging across its portfolio of salty snacks.
The Canadian company calls the rebrand look: "Familiar, but clearer. Grounded, but fun. Same chips. Same values. Just showing up more as ourselves."
This redesign "was about clarity. About confidence. About letting the product show up the way it deserves to.