Jack Link's and MrBeast announce partnership to launch new meat snack line
Jack Link's announced a global partnership agreement with well-known social media creator, businessman, and philanthropist, MrBeast (Jimmy Donaldson).
The agreement will see Jack Link’s and MrBeast collaborate to launch a new line of meat snack products.
This partnership marks MrBeast's first-ever collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line, signaling a significant convergence of traditional food industry expertise and modern digital influence.
The Jack Link's x MrBeast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized packs of beef jerky and meat sticks. Designed for convenient pantry storage, these multipacks, showcasing MrBeast's signature branding, cater to protein-rich snacking needs for school lunches, road trips and everyday protein fueling.
READ: How companies are meeting the demand for protein-rich products
"We are incredibly excited to partner with MrBeast," said Troy Link, CEO of Jack Link's. "Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide."
This strategic partnership targets the significant market of gen Alpha, gen Z, and their parents. Despite 33% of younger consumers snacking more than three times a day, only about 9% currently opt for meat snacks, highlighting a substantial opportunity for growth by offering appealing and convenient choices that merge the trusted quality of Jack Link’s with the widespread influence of MrBeast.
“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” Donaldson said. “Now we get to do something super fun and tasty for our fans—I can’t wait for everyone to see what we dream up.”
MrBeast’s CEO, Jeff Housenbold, added, “We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle—while also introducing our fans to each other’s worlds.”
