With that in mind, we are thrilled to welcome Margaret McKellar, group lead, VP - Kantar Canada. Kantar is a leading global data, insights, and consulting company. In her presentation Canada Outlook – Risk & Responsibility, McKellar will share powerful data from the Kantar Canada Monitor, a syndicated research study that delivers deep insights into people’s passions and priorities, as well as vital macro and emerging trends. She will discuss risk and responsibility, zeroing in on what Canadians’ changing attitudes and values mean for future-proofing your brand.
McKellar sparked her interest in consumer behaviour over 25 years ago as a marketer at Unilever and innovator Corby Spirit and Wine. Today, she leads brand strategy, innovation and customer experience at Kantar Canada, working with clients across several sectors to understand people and unlock growth opportunities through developing a compelling brand purpose and ensuring consistency in all touchpoints.
The All New 2021 Convenience U CARWACS Show is a must-attend event that consistently showcases innovative products and services, while creating the ideal setting for the industry to garner insights, connect and network, virtually.
“These challenging times demanded a solution that allow people to gather as an industry,” says Ed Several, executive vice president-events & conferences, EnsembleIQ (EIQ), the operators of the show. “We have come up with a virtual model that checks all boxes for attendees and exhibitors. With the new format everyone across the country can gather at the show, virtually,” he says, adding that EIQ assembled a technology stack that its team then integrated to create a package that brings people together under a digital umbrella that delivers added value to both exhibitors attendees.
The ALL New Convenience U CARWACS Show takes place September 28-29, 2021.