Lactalis Canada's Olympic brand supports charities combating food insecurity
Lactalis Canada has announced a donation of more than 1,300 kg (over 1 tonne) of Olympic yogourt (valued at over $14,500) to food banks in British Columbia and Ontario which equates to 6,144 bottles (190mL format) and 318 tubs (650g format).
To further amplify this initiative, the brand donated $10,000 to Second Harvest through an in-store contest activation and executed an influencer-led campaign that supported children-focused charity programs.
As part of Olympic Organic's all new kids drinkable yogourt launch in Fall 2024, the brand executed an influencer-led campaign that combined engaging content with community impact. Through this initiative, every share of the campaign videos increased donations to children-focused charity programs, including the Central Okanagan Food Bank's Snack Pack program in British Columbia, and The Food Bank of York Region School Food Pantry program in Ontario. As a result, these charities received donations of Olympic Organic Kids drinkable yogourt, which were placed into snack packs provided to children facing food insecurity in these regions. Crafted with care, this kid's yogourt is certified organic, free from GMOs or synthetic pesticides, artificial ingredients and preservatives.
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In tandem, Olympic Organic also conducted an in-store contest from October to December at grocery stores across Canada, under the slogan "Choose Olympic Do Good". The contest gave shoppers the opportunity to make a difference: by scanning their receipts for purchase of any Olympic product, customers could enter a draw for a chance to win $10,000 and the opportunity to select a charity of their choice to receive a matching $10,000 donation.
The draw was held on Wednesday, December 11, 2024, revealing the winner, who selected Second Harvest, a food rescue organization which fights against food waste in Canada. Thanks to the contest winner, Second Harvest received a $10,000 donation from Lactalis Canada's Olympic brand on January 28, 2025 to support their mission.
"We recognize that many Canadian families continue to face food insecurity, making it increasingly difficult to provide nutritious and delicious options at home and at school," said Burhan Khan, vice president, marketing—cultured division, Lactalis Canada. "As a brand rooted in the principle of 'crafted with care', Lactalis Canada's Olympic Organic is proud to support local charities. Our in-store contest this year asked Canadians to choose where they'd like to see that support allocated, in addition to our ongoing commitment to food banks in Ontario and B.C., we were thrilled to include the public as part of our 2024 charitable initiative, and look forward to continuing our commitment to supporting local organizations such as these ones, who make such an indelible impact in these communities."
