Leaders to discuss how social impact efforts are shaping core business strategy at at 2026 Convenience U CARWACS Show C-store IQ Conference

We are thrilled to welcome the 2026 Social Impact Panel to the stage for an engaging and inspiring discussion at  The Convenience U CARWACS Show C-store IQ Conference at the Toronto Congress Centre March 11, 2026.

Why attend? Social impact is no longer a “nice to have”—it’s a competitive advantage. Join this session to hear how leading convenience retailers and suppliers are translating purpose into performance, strengthening communities while driving business results. You’ll gain practical insights, real-world examples and fresh thinking on how social impact initiatives can support growth, engage employees, build trust with customers and future-proof your organization. Whether you’re refining existing programs or just getting started, this session will leave you inspired—and equipped—to lead with impact.

REGISTER HERE

The Convenience Store News Canada team is pleased to be curating two mornings of exciting conference content for Canada’s largest and best-attended convenience, gas and car wash event—on March 10-11, 2026.

This two-morning conference is designed to provide valuable content and expert insight to help leaders and operators position their businesses for success. In addition to an exclusive preview of the 2026 C-store IQ National Shopper Study, expect marquee keynotes, as well as engaging expert advice, research and panels covering everything from beverage alcohol to security, the economy and consumer insights.

SESSION DETAILS

Values that drive value: How social impact efforts are shaping core business strategy 

Social impact in convenience retail has moved beyond good intentions—it’s now a strategic lever for growth, talent attraction and long-term resilience. This dynamic panel brings together senior leaders from across the convenience and supplier community to explore how purpose-led initiatives are delivering measurable business value, while strengthening communities and the industry at large.

Moderated by Leila Fenc, executive director of the Petro-Canada CareMakers Foundation, the discussion will build on the learnings and momentum behind CSNC’s Impact Awards, offering real-world examples of what’s working today—and what’s next. Panelists will share practical insights on embedding social impact into core business strategy, from community engagement and sustainability to employee pride, culture and retention. Attendees will leave with fresh perspective, tangible takeaways and renewed inspiration to evolve their own social impact efforts in ways that resonate with employees, customers and the bottom line.

Panelists: Roxanne Joyal, founder & CEO, &Back Coffee; Kathy Murphy, VP of public affairs, Coke Canada Bottling; and Rick Rabba, president, Rabba Fine Foods